Ravi Rajcoomar

RISE Founder

Ravi is a recognized leader in the experiential event, content and athlete marketing space. He has produced Emmy award-winning sports marketing experiences, events and broadcasts on six continents for nearly every major action and adventure sport, from Red Bull’s live broadcast properties to the X Games and both the Summer and Winter Olympics.

His experience has helped lead some of the world’s best brands to deeper engagement with their audience. Highlighted clients include Red Bull, BMC Software, Polaris, Specialized, CAA, USOC/IOC, Toshiba, Seagate, Zipp, Niner, IMG, Cannondale, Octagon, Clif Bar, Wells Fargo, Jeep, and ESPN.

Rajcoomar specializes in delivering the complete audience experience. He also leads a successful executive coaching practice and mastermind for high achievers built on the Moment of Glory principle.

Monique Gonzalez

Show Director + Social

Say “hello” to Monique Gonzalez – an accomplished event & sports marketing leader. She serves on the advisory panel of RISE Cycling, bringing years of global sports event production experience to the event.

Monique is a lifelong adventure-seeker, from snowboarding in the mountains of Hokkaido, Japan to cycling through fun trails from California to Florida.

If you can’t talk her into joining you on your next big trip, she’ll be the first one to cheer you on as you embark on your adventure.

Paul D. Sewell

Insights + Marketing

Paul Sewell joins the RISE Advisory team with over 25-years of business planning and marketing experience.  He is the founder of PDS-Insights, a New York-based consultancy established to align start-up, new business concepts and under-performing brands with strategically-based go-to-market business insights and comprehensive business planning.

He served as Vice President of Y&R’s Sports &Lifestyle Marketing Group, leveraging the Miller Brewing brands through professional sports and motorsports properties across its national landscape.  While at Y&R, he led Ericsson Cellular through the naming rights negotiation that became Ericsson Stadium with the NFL’s Carolina Panthers.  As mainstream music entered the marketing mix, he landed Elton John’s Big Picture tour with Citibank, and brought Ericsson and Avon Beauty Products together with Celine Dion and her global Power of Voice tour.

His client relationships have transformed brand marketing concepts into award-winning strategic marketing platforms with Visa International, Pepsi, Motorola, Ford, Harley-Davidson, Chopard, Hilton and JP Morgan Chase.

Paul is also on the shortlist of marketing and strategic development executives who have called Chicago, Los Angeles and New York City home.  Those travels included stints, initiating AEG’s first entertainment/lifestyle marketing division, serving as the SVP of House of Blues, marketing U.S. Olympic Volleyball gold medalists, executive producer of the Perugia (Italy) International Film Festival, and serving as the brand and customer engagement architect for country superstar Toby Keith’s national collection of live music and restaurant venues.  He has served on strategy development boards for Cystic Fibrosis, Special Olympics and St. Mary’s Children’s Hospital in NYC.


Creative / Art Direction

Matt’s been a pioneering creative in the cycling industry for over 25 years. You’ve seen his work everywhere – from logos and branding for Cannondale, Fuji, BH, Pivot, etc., to custom kits for racing superstars like Cipollini and Tinker. His artwork adorns bicycles, apparel, UCI pro teams, tradeshows, charities…

Currently Matt is the founder of fusionTHINK , a branding and identity development agency, as well as the Creative Director for Athlos , a custom sublimation sportswear company. When he’s not working, he’s on his bike, being a dad, or making music. As a USACycling Cat 1 / UCI Elite Master racer, he brings a wealth of cycling-specific knowledge to the RISE equation.

Eric Lepping

Web + Digital

Eric couples decades of cycling experience with web expertise.  Eric began working for Campy neutral service in 1987 and then with teams.  After six years on the road he began working on some of the biggest cycling events in the country and continues to do that today.

He runs a web agency – SherpaWeb –  in Doylestown PA.  He’s put together sites for many businesses and even one World Tour event and, of course, the RISE website.

He also runs a multisport website – everyBODY Multisport – focused on providing gear and training information for everyday athletes like himself.

RISE is being rescheduled to June 2021 – Stay tuned for details

Casey Taker

Ambassador Outreach + Career Fair

Casey brings over 15+ years in the sports  event planning and marketing space to the table.  This North Carolina native found herself the in sports world straight after graduating NC State University activating hospitality and sponsorship on the NASCAR circuit.   Finding her passion in the quest for creating the ultimate fan experience she then transitioned into creating corporate travel experiences at some of the worlds largest sporting events including the Olympics, Super Bowl and the Masters.   In recent years Casey has found herself working in the endurance space, working with some of the industries largest stakeholders in the endless quest to create the ultimate life-changing journey for their athletes.   She is known for her high energy and the ability to think outside of the box to create opportunities for brands to connect to their audience in new and exciting ways.  Her eclectic background serves her well as she continues to her work to connect athletes with their goals and open their eyes to the idea that through sport you can travel the world, as you are never far from a friend.

Michael Barman

Athlete Testing + Collegiate Recruitment

Mike has been heavily involved in the sport of cycling for more than 25 years. He has managed and coached various successful cycling teams including the Georgia Institute of Technology, the East Point Track Club, and the Trek Southeast Regional Cycling Team. Michael serves as an Advisor/Board Member to multiple cycling associations helping to promote the sport as much as possible. Currently he advises: East Point Velodrome Association, Georgia Bicycle Racing Association, USA Cycling Sport Track Committee, and the Southeast Collegiate Cycling Conference. Michael participates as a category 2 road and track racer as well as being a Coach, Official, Team Manager, and Race Director.

Michael is a Bicycle Fitting Specialist, online bicycle inventory/sales expert, and managed several of the best bicycle stores and restaurants in the southeast.

Craig Mintzlaff

Partnerships + Expo

Craig brings over 20 years of expo management and sales to the RISE team.  Currently working with over 100 expos around the U.S.A and Europe with  events such as the USA Criterium Series, Haute Route Gran Fondos and the Grand Fondo National Series. Over the years his team has helped on the InterBIKE Criterium, T-Mobile Bike Race and the USA PRO Challenge. Based in Colorado and Bavaria, his team will work with all our partners to integrate a beneficial partnership and expo presence for your company during RISE.