Per Lundstam

Director of Athlete Performance at Red Bull

As the High Performance Manager at Red Bull in Santa Monica Per supports athletes in their pursuit of improving athletic performance as well as building a platform for human exploration in performance.  Per started with the Red Bull performance team in Jan, 2010 and has now been exposed to the very dynamic world of Red Bull for over 9 years.

Per’s career has included roles within different ski federations including sport science development within the US Ski & Snowboard association. Furthermore, Per worked within the Swedish Ski Federation in the early 90’s over 4 year period.

Per lives in Park-City, UT with his wife and one son.

Perry Gladstone

Unlocking Potential

Freedom Fighter, Marketing Hitman, Strategic Advisor

Perry Gladstone helps great leaders hone their superpower and do their best work in the world.

From cutting-edge entrepreneurs to rock stars and developing countries, Perry has coached, advised and delivered million-dollar brands, powerful movements and break-through achievements around the world.

In private consultation, kick-ass workshops and his exclusive mastermind groups — Perry provides methods and inspiration to find the clarity and insight needed to break through barriers and create the life and business that people truly want and seek.

Before formalizing his advising career, Perry founded ten successful companies in the action sports, media and entertainment industries including; Limited Snowboards, Brand & Tonic Inc., and Four Ways Films. He is a former record holder in the sport of Freediving, author of FAST & HOT; How To Open Hearts, Win Minds and Create a Better Life in Business, co-founder of the SOMOS Foundation, de facto Mayor of Costa Ballena, Costa Rica and a celebrated recording artist under the name Prince Perry.

When not surfing, flying or coaching you can find him on the beach thinking about what makes good things better.

Dr. Anne Shadle

Unlocking Potential

Sports Psychologist, Athlete Development, Sports Science, Human Performance

As one of the industry’s preeminent sports psychologists for athletic development and human performance, Dr. Anne Shadle is a member of the United States Olympic Committee’s (USOC) Sport Psychology team and a certified mental performance consultant (CMPC).  She also serves on the Athlete Advisory Committee and the Sport Science Committee for USA Track and Field (USATF).  Anne is heavily involved with coaching education, long-term athlete development programming and certification for the International Association of Athletics Federation (IAAF), USATF, and USA Baseball.  She is currently working with the United States Air Force within their Aeromedical Human Performance Department.

Dr. Shadle is a graduate of the University of Nebraska, where she earned her B.S. in Exercise Science. During her undergraduate career, Shadle was a member of the Huskers’ national powerhouse track and field team. She was an NCAA National Champion in both the indoor mile and the outdoor 1500 meters. Following graduation, Shadle ran three years professionally for Reebok and was a 2008 Olympic Trials semifinalist.  She went on to earn her Masters Degree from the University of Missouri in Sport Psychology, and also earned her Ph.D. in Health Education and Promotion. Her research focused on understanding the psycho-emotional challenges, preparations and responses of Olympic Gold Medal-winning athletes.

She has partnered with youth, high school, college, professional and Olympic athletes and coaches to develop sport science, psychology, performance trainings and educational initiatives that spur positive sport activities, improve athletic outcomes, and improve the overall sport experience for athletes and coaches.

Austin McInerny

After witnessing the power of organized mountain biking to help teenagers learn life-long lessons during his seven years of coaching a high school cycling team, Austin decided to put his career in natural resource management and public policy mediation on hold to become the president of the National Interscholastic Cycling Association (NICA) in late 2012. Since then, he has helped grow NICA into the largest youth cycling program in the United States. Austin received a Community Leadership Award from the President’s Council on Fitness, Sports & Nutrition and was named by BICYCLING Magazine as one of 21 “New Heroes of Cycling” in 2016.

Sam Dantzler

Unlocking Potential

Sam’s affinity for boating came naturally while growing up on a lake in rural Florida. As an avid skier/wake boarder, he also worked in a dive shop for years through high school and early college. He fell in love with both motorcycles and bicycles through college and beyond, and continues to partake in all aspects of each of these passions.  More importantly, he shares all of these passions with his wife and kid, frequently taking his daughter to school in a Ural Sidecar. Sam does his best to balance these passions of family and fun with a significant travel schedule, delivering keynote speeches and workshops to retailers throughout the country is all three arenas of marine, powersports, and the bicycle industries. As well as moderating 20-Clubs, Sam is also a lead trainer with the General Manager and Sales Managers Management Training Academies.

Jennifer Reither

Community & Lifestyle

Jennifer Reither is a cyclist who spent 15 years competing at the elite level, taking two California state championships and a national title along the way.  As a golf team member of Long Beach State, Jennifer became involved in the “Little Linksters” program, teaching kids better golfing technique.  When she was competing as a cyclist, Jennifer continued working with youth by touring local schools with a helmet safety program.  She led her teammates in Junior High and High School bike presentations in the cities where they raced, showing the kids the joys of the sport and encouraging them to come out to the races.

After Jennifer put aside her own racing, she became head road coach for the Boulder Junior Cycling program in Boulder CO.  Working with kids ages 6-17, Jennifer has spent six seasons developing their on-bike skills to include; safety, racing techniques, training, adventure and fun.

Jennifer was also the Director and coach of the Collegiate All-Stars team from 2012-2014.  Bringing the nation’s best college athletes together to race as “pros” at the Nature Valley Grand Prix in Minnesota.

Jennifer’s passion to get kids on bikes continues with RISE cycling and looks forward to sharing her knowledge to help get entire families safely on bikes to share adventures together.


Iona Wynter Parks

Iona Wynter Parks is Lecturer of French and Core Studies at Oglethorpe University in Atlanta. A former Olympian, she also serves as Faculty Athletics Representative, working with student athletes directly as well as with the athletic administrative staff on institution policies concerning athletics and the curriculum. She has recently been working on ways to more effectively integrate Service Learning into intermediate French language courses. Her interests lie in postcolonial ecocriticism, language and identity, 20th-century and contemporary literature, narrative technique and memory.

In addition to her work with the university she likes the idea of passing on road and track racing knowledge she gained during her racing years, especially to help women just getting into the sport, whether young students or juggling work and family life responsibilities. To that end, she gives her time by working clinics on specific training and race modules. After the Olympic Games she raced while teaching full-time and competed at World Road and Track Cycling Championships, World Cup events in road and track, Pan-American and Central and Caribbean Championships as well as professionally with US-based national and UCI cycling teams. She also directed one of the road teams she raced for after retiring from racing.

Clay Parks

Clay Parks is an attorney in Decatur, Georgia who regularly represents cycling industry manufacturers, athletes, and cyclist who have been injured due to the negligence of others. He has represented numerous professional teams and riders in everything from sponsor contract disputes to prize money disputes to USADA / WADA issues. He has practiced law for more than 18 years, representing clients in a variety of contexts, in multiple jurisdictions both in the United States and abroad.
During college at the University of Georgia, Clay served as the president of the cycling club and represented both the University of Georgia and Georgia State in the Colligiate National Championships. After college he competed at an elite and masters level for approximately twenty-five years in a variety of cycling events.

Justin Parrillo

Justin Parrillo is the Sports Coordinator for the Rhode Island Sports Commission, a sub-division of the Providence Warwick Convention & Visitors Bureau. He is a Rhode Island native with a Sports Management degree from Lees-McRae College in Banner Elk, NC where he was part of the Division I Cycling Team and a broadcaster for the Athletic television program. Besides his passion for all things sports, Justin enjoys traveling along with finding new bars and restaurants.

Lacey Henderson

Paralympian, Person

Lacey Henderson was just nine years old when her leg was amputated above the knee in a lifesaving measure after the diagnosis of a rare soft tissue tumor in her knee. It was a tough time for a young girl, but Lacey’s focus wasn’t on the negative. Instead, raised with the mindset that if you want something in life you’ll find a way to make it happen – no matter the odds against you – an energetic and active Lacey didn’t hesitate to take on the toughest of challenges, including highly competitive cheerleading in high school and at the college level for Denver University.

It was just 2012 when Lacey began competing in track and field for the first time since graduating University and ending her collegiate competitive cheerleading career. Currently the entire Americas region (both North and South America) record holder in her competition categories for the long jump.

It’s been a whirlwind of contests, adventures, and victories over the years, and Lacey has to smile every time she reflects on how unceremoniously it all began.

Competing for the United States of America at the Rio 2016 Paralympic Games has meant plenty of foreign travel and putting her career goals on hold, but that’s just fine with Lacey. With a bachelor’s degree in Spanish, a minor in French and International Studies, and a future Master’s Degree that she hopes will one day land her a job with the US State Department overseas, Lacey feels at ease just about anywhere.

When she is back home in the US, that is also where her heart is. Mindful that her experiences can make a powerful difference in the lives of others, Lacey has joined forces with Athletes for Hope as an athlete that spends time with children at local Children’s Hospital Groups. She also devotes considerable time to mentoring teenage girls dealing with body image issues exacerbated by their limb differences, letting her example guide them to a greater confidence and recognition of their endless potential.

Her ultimate goal? To not waste any opportunities that come her way to be an example of what’s possible, even in the toughest of situations.

Dr. Christy Keely

Dr. Christy Keely is a Wellness and Performance Coach for TotalCyclist and former professional cyclist.  She earned her Doctorate in NeuroPhysiotherapy from University of St. Augustine.  She guides special populations (Lupus, Cerbrovascular history, Type I Diabetes, Type II Diabetes) to improve their health, wellness and athletic performance through lifestyle changes.  She also has coached professional cyclists to multiple national championships. Christy loves to travel, make tasty treats, and hang out with her best bud/husband Ben.  

Eric Weis


Eric Weis (AICP, LCI) is a passionate and entrepreneurial bicycle & pedestrian transportation planner pursuing the goals of improved public health, more social equity, an improved economy, higher community livability, and stronger GNH (Gross National Happiness). He has over twenty years of experience working with local, regional, and state agencies on bicycling-related matters, presently with his company, Cogent, and formerly as Director of Greenway Development for the East Coast Greenway Alliance, where he served from 1998 to 2016. At the ECGA, he helped communities from Maine to Florida become more livable through development of biking and walking infrastructure. Eric served five years as founding chair of the Providence (RI) Bicycle and Pedestrian Advisory Commission, and sits on the Amtrak Bicycle Task Force and the U.S. Bicycle Route System Task Force. He has founded and directed bicycle-related conferences and trade shows, and has helped to found city and state advocacy organizations. He is a certified planner (AICP) with professional memberships including the Association of Pedestrian and Bicycle Professionals, the Congress for the New Urbanism, and the American Planning Association.

Dave Towle


Into nearly two decades as one of Americas top event announcers Dave Towle speciality remains the world ff cycling. Having announced every edition of some of the biggest races in North America like The Amgen Tour of California and Tour of Utah alone with iconic events like Tulsa Tough, Dave career continues with Gent 6 Day and Richmond World Championships adding to a list of events that have defined his time behind the mic. A strong love for youth on bikes and a general sense of love for not only his craft but the bicycle as we’ll, Dave is a part of American racings DNA going all the way back to the Tour de Georgia in 2003.